According to founder and CEO of Accuratus Business Advisors, Roslyn Newbound, while cutting costs may form part of the solution, there are other ways businesses can survive and thrive during a recessionary market without cutting the guts out of a business and putting key activities like marketing on hold.
Strategic outsourcing is a key way for businesses to cut costs while also ramping up marketing, sales and operations, according to Accuratus Business Advisors founder and CEO, Roslyn Newbound.
Ms Newbound noted that travelling to and from work, paying exorbitant parking fees, and quite simply not being able to balance home and work to meet the growing demands of a busy life are not attractive options when there are now alternatives available.
“At Accuratus, we pride ourselves on our the-sky-is-the-limit attitude. Since the beginning, our business offerings have been flexible, responsive to internal and external challenges, and always looking to the future – and that is why Gen Z are a natural fit for our team,” Newbound explained.
Even in states where a lockdown has not been imposed, people are choosing to spend a lot more time at home. This means people are using their devices far more, so it’s critical agents employ strategies to connect with people online.
Roslyn Newbound, managing director of business consultancy Accuratus, has permanently closed her office and is reinvesting rental savings back into the company and staff whom she says work just as productively from home.
If you decide to go into business, there needs to be an understanding that this comes with risk. If you are completely risk adverse, owning a business is not for you.
Many businesses simply don’t plan on how to continue if faced with a catastrophic situation. Out of those who have planned, it is highly likely that many would have prepared for a global pandemic.
Accuratus is an interdisciplinary business services company. But what does this mean? If you are looking at a business holistically, it is a sum of many parts.
Our extensive experience across a range of industries means that high-reliability thinking is applied to each new scope of work that is taken on by Accuratus.